Triple X
Design + Branding + Creative Direction
Triple X is a proposed techno venue in Kaurna.
The starting point was creating a logo and identity connected to the music and atmosphere of the club. The shape of the logo became the basis for the wider identity.
I used photographs of petri dishes to build the imagery and colour palette, with colours taken directly from the photographs.
I also created brand guidelines and a presentation showing how the identity could work across merchandise, stationery and other applications.
- Brand direction
- Image making
- Logo design
- Merch assets