Arrhythmia
Design + Branding + Creative Direction
The branding for Arrhythmia started with the name. Arrhythmia is a condition where the heart beats irregularly, which suited the kind of parties the boys wanted to create. Unapologetic dancing, strange rhythms and a bit of chaos.
For each event, I was asked to work organs and body parts into the artwork, so I pushed the idea further with each flyer. I wanted the imagery to feel uncomfortable and strange while still matching the energy of the parties.
For a party they hosted with Homie, I brought both identities together in one flyer without losing what made each one recognisable.
- Brand direction
- Weekly flyer template
- Flyers
- Logo design