Daine
Design + Creative Direction
For Daine’s debut album In Endless Awe & Agony, I worked across the creative direction for the release, including vinyl and CD packaging, merch, tour artwork and digital assets.
The direction grew from Daine’s own drawings, symbols and imagery. Rather than creating something separate from their existing world, I built on it through recurring elements like baby animals, stars, pastel colours and handmade details.
For the first world tour, I developed a system that could work across the European and American legs. The layouts remained consistent while the colours and flag references changed between locations.
The project later developed into the artwork for Daine’s EP. I created a spiritual compass using different animals and symbols, layered over a photograph by Hop Nguyen taken in New York.
- Flyers
- Cover art
- Creative Direction
- Vinyl Packaging
- CD Packaging
- Sticker
- Merch
- Logo